Ultimate Direct Sales Companies List (120 To Choose From)

Ultimate Direct Sales Companies List

Having the Ultimate Direct Sales Companies List can be very helpful. Usually this list will show the most popular or the most profitable companies.

Notably however, some Direct Sales Companies List often exclude revenue information. Undoubtedly, showing the revenue that each company makes can give an idea of how well they are doing.

Key focus of this post brings to you the Ultimate Direct Sales Companies List which is really up to date. So if you are looking for a direct sales business opportunity, you can check to see if there is one company to ignite your passion.

Author’s Note: Notably, this business model is not for everyone. Maybe you can check to see if affiliate marketing would be a better model. Assuredly, you can start any online business with FREE Training from Wealthy Affiliate.

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“An investment in knowledge pays the best interest.” (Benjamin Franklin)

Probably, this list can help to make your decision easier. Matter of fact, you want to offer products or services to help solve problems. Actually, there are several categories to keep in mind.

From health and wellness, food and nutrition, jewelry, beauty and clothing to kids and education just to name a few.

Many of these companies have reasonable start-up costs. Before you delve into your business idea here are some tips to think about.

Research Helps

Do you know that there is up to date news about these companies? Sure enough, this is a great way to keep up to date with what is happening with various companies. Especially the ones that are killing it with sales and making great revenue. Basically, there are articles that focus on the opportunities different companies offer worldwide. 

Coupled with surveys and participation, researchers can compile extensive lists of the companies that are on top. Take for instance a list showing companies worldwide. Seeing how much revenue each company generates may very well boost your interest.

Ultimate Direct Sales Companies List (120 To Choose From)

First of all, the companies in this post is just a mere drop in the bucket. Evidently, there are tons of these companies all over the world. To point out, many of them fall in the category of health and wellness, skin care and beauty, jewelry and personal care.

Below are the “top revenue-generating direct selling companies” for 2019 (worldwide). Information is from Direct Selling News (DSN) Global 100. Correspondingly, there are a few companies from countries like Germany, South Korea, China are missing from the list in this post. But Direct Selling News has them all. 

Likewise, some very popular companies like Mary Kay are missing from the 2019 list. Because of the lack of participation the revenue data for these companies is a no show. Furthermore, there are newcomers like O’Boticario (Brazil) with strong revenue in the billions. Clearly, this shows that joining new companies can work out to be quite profitable. 

Companies With Top Revenue: 2019

Focus: Health & Beauty

Revenue: $8.80 billion

Focus: Beauty, household, personal care 

Revenue: $5.57 billion

Focus: Nutrition and weight management 

Revenue: $4.90 billion

Focus: Chinese herbal health products 

Revenue: $4.50 billion

  • Vorwerk (Germany) 

Focus: household appliances, fitted kitchens and cosmetics

Revenue: $4.30 billion

Focus: Cosmetics; Personal Care

Revenue: $3.67 billion

Focus: Anti-aging products, personal care and nutritional supplements 

Revenue: $2.68 billion

  • Tupperware (USA) 

Focus: kitchen products (cookware, bake ware, serve-ware, kitchen tools)

Revenue: $2.0 billion

Author’s Note: Although these companies make tons of revenue, you may not get anywhere near to what you desire. Truly, my investment in Amway yield “nada.” Moreover, that’s money in the drain. Now, I can’t say the same about my #1 recommendation for earning money. Really, there is no need to pay money up front for a starter kit. Assuredly, you can start the training for FREE. 

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“It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.” (Franklin D. Roosevelt)

Top Revenue Less Than 2 Billion Dollars: 2019

  • Young Living (USA)

Focus: Health and fitness, personal care, essential oils, diffusers 

Revenue:  $1.9 billion 

  • Oriflame Cosmetics (Switzerland)

Focus: Cosmetics and wellness

Revenue: $1.55 billion

  • Rodan + Fields (USA)

Focus: Personalized skincare

Revenue: $1.5 billion

  • Jeunesse (USA)

Focus: Anti-aging skincare products, health supplements

Revenue: $1.46 billion

  • Ambit Energy (USA)

Focus: electricity and natural gas services 

Revenue: $1.3 billion

  • DXN Marketing (Malaysia)

Focus: Health food supplement, personal care, skin care and cosmetics, household products, apparel and clothing

Revenue: $1.25 billion

  • O Boticario (Brazil)

Focus: Fragrance, hair care, skin care, bath/body, kids, accessories

Revenue: $1.23 billion

  • USANA Health Sciences (USA)

Focus: Nutrition, skincare, weight management

Revenue: $1.19 billion

Million Dollar Revenue: 2019

  • Yanbal International ((USA)

Focus: Beauty and jewelry

Revenue: $994 million

  • Market America (USA)

Focus: Health & Nutrition, Cosmetics, weight management, baby and children’s care, skin care, home and garden, personal care 

Revenue: $837 million

  • PM International (Luxembourg)

Focus: Health and wellness, skincare

Revenue: $834 million

  • Stream (USA)

Focus: Electric and gas services

Revenue: $800 million

  • Team National (USA)

Focus: Essential goods and services

Revenue: $734.5 million

  • Amore Pacific (South Korea)

Focus: Personalized skincare, make-up

Revenue: $600 million

Focus: Beauty, Health and wellness

Revenue: $544 million

  • Plexus Worldwide (USA)

Focus: Weight management, nutrition, skincare

Revenue: $527 million

  • OPTAVIA / Medifast Inc. (USA)

Focus: Diet and weight loss

Revenue: $501 million

Writer’s Note: Are you still looking for the right idea? Let Wealthy Affiliate help you. 

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“Do not fear failure but rather fear not trying.” (Roy T. Bennett)

Less Than 500 Million Dollar Revenue: 2019

  • Scentsy (USA)

Focus: Home and fragrance 

Revenue: $449 million

  • Monat Global (USA)

Focus: Hair and skincare, pet

Revenue: $435 million

  • Yonique (USA)

Focus: Skincare, make-up

Revenue: $427 million

  • World Ventures (USA)

Focus: Vacation, global travel and entertainment 

Revenue: $377 million 

  • Cosway (Malaysia)

Focus: Health and nutrition, skincare, personal care, cosmetics, fragrance, home and living, apparel

Revenue: $368 million

  • Nature’s Sunshine (USA)

Focus: Vitamins and supplements, weight management, essential oils

Revenue: $365 million

  • Pruvit (USA)

Focus: Food and wellness

Revenue: $325 million

  • Beautycounter (USA)

Focus: Skincare, make-up, bath and body

Revenue: $325 million

  • 4Life Research (USA)

Focus: Health and wellness, skincare

Revenue: $324.9 million

Author’s Note: Still on the fence about which company to choose? Click This Link And Learn How You Can Start Your Own Online Business.

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“If you don’t try, you forfeit the opportunity.” (Frank Sonnenberg)

Revenue Less Than 300 Million Dollars: 2019

  • Family Heritage Life (USA)

Focus: Insurance Policies

Revenue: $294 million

  • Pure Romance (USA)

Focus: Relationship and wellness

Revenue: $237 million

  • Naturally Plus (Japan)

Focus: Health and wellness

Revenue: $236 million

  • New Image Group (New Zealand)

Focus: Health and nutritional products

Revenue: $231 million

  • Morinda (USA)

Focus: Wellness, supplements and beverages, apparel and accessories

Revenue: $230 million

  • CUTCO Vector Marketing (USA)

Focus: Kitchen Knives, Table Knives, Flatware, Cookware, Outdoor, Kitchen Tools, Gadgets.

Revenue: $226 million


Focus: Personal care, nutrition, skincare, weight loss

Revenue: $220 million

  • Seacret (USA)

Focus: Skincare and nutrition

Revenue: $211.5 million

  • Southwestern Advantage (USA)

Focus: Education

Revenue: $209 million

  • LifeVantage (USA)

Focus: Wellness

Revenue: $203 million

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“Nothing has ever been achieved without trying” (Alex Munoz)

One Million Dollars And Up: 2019

  • Vida Divina (USA)

Focus: Pet care, skin care, nutrition

Revenue: $197 million

  • Vestige Marketing (India)

Focus: Home care, personal care, health food, agri products, water/air purifier, skin care, men’s grooming

Revenue: $194 million

  • NHT Global (USA)

Focus: Beauty, Lifestyle, Wellness, Herbal, Home, Baby, and Active

Revenue: $192 million

  • Mannatech (USA)

Focus: Nutrition, health and wellness, weight loss, skincare 

Revenue: $173.5 million 

  • Youngevity (USA)

Focus: Health and nutrition, skincare, fashion, spa and beauty, jewelry 

Revenue: $162 million

  • Princess House (USA)

Focus: Kitchenware and appliances, weight loss

Revenue: $161 million

  • Naris Cosmetics (Japan)

Focus: Cosmetics and skincare

Revenue: $137 million

  • Immunotec (Canada)

Focus: Health and wellness, personal care

Revenue: $120.5 million

  • ASEA (USA)

Focus: Health and wellness

Revenue: $120 million

  • Color Street (USA)

Focus: Beauty and cosmetics, personal care 

Revenue: $119 million

  • Usborne Books & More (USA)

Focus: Kids, Educational

Revenue: $118 million

  • Xyngular (USA)

Focus: Health and wellness, weight loss

Revenue: $109 million

  • TruVision Health (USA)

Focus: Health and wellness, weight loss

Revenue: $106 million

  • Nefful (Singapore)

Focus: Clothing, personal care

Revenue: $101 million

  • My Daily Choice HempWorx (USA)

Focus: Hemp and CBD products

Revenue: $100 million

  • Perfectly Posh (USA)

Focus: Skincare

Revenue: $100 million

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“There is nothing to lose by trying. Define new ways of doing things. Never underestimate the power of an action.” (Lailah Gifty Akita)

Earnings Below One Million Dollars: 2019

  • Zurvita (USA)

Focus: Supplements

Revenue: $94 million

  • Best World Int’l Ltd (Singapore)

Focus: Skincare, personal care, nutrition, wellness

Revenue: $88 million

  • Nikken (USA)

Focus: Personal care, nutrition, rest and relaxation, environment

Revenue: $67.5 million

  • Zinzino (Sweden)

Focus: Personal care, skin care, weight control, supplements

Revenue: $67 million

  • Kannaway (USA)

Focus: CBD products, nutrition, skin care, pets

Revenue: $67 million

Source: Direct Selling News (DSN)

About Direct Selling News (DSN)

“Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.”

(Source: Direct Selling News (DSN)

Popular Companies With Top Revenue: 2018

Focus: Skin Care, Makeup, Body & Sun, Fragrance

Revenue: $3.25 billion

  • Longrich (China)

Focus: Home ware, personal care, nutrition, skincare

Revenue: $1.00 billion

  • Isagenix (USA)

Focus: Weight loss, performance, vitality and well-being, personal care and beauty

Revenue: $958 million

  • Yofoto (China)

Focus: Personal care, household products

Revenue: $696 million

  • LegalShield (USA)

Focus: Legal services

Revenue: $457 million

  • Alphay International (China)

Focus: Health and personal care

Revenue: $252 million

  • Fuxion Biotech (Peru)

Focus: Weight management, anti-age, mental power, sport performance, immune support

Revenue: $141 million

  • Jimon (China)

Focus: Health, personal care, medical equipment

Revenue: $118 million

Source: Direct Selling News

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“You will never know how much you can accomplish until you try. Never stop trying. Your miracle will come in undefined moments.” (Lailah GiftyAkita)

Other Popular Companies


  • Azuli Skye
  • Fifth Avenue Collection 
  • Grace and Heart
  • Jewelry By Sara Blaine
  • JewelScent 
  • Jewels by Park Lane 
  • Origami Owl 
  • Paparazzi 
  • Plunder Design 
  • Premier Designs 
  • Stella and Dot 
  • Touchstone Crystal 
  • Trades of Hope 
  • Vantel Pearls 

Personalized Gifts

  • Initial Out Fitters 
  • JBloom Designs

Beauty And Skin Care 

  • Aihu 
  • Aloette Cosmetics, Inc.
  • LimeLife by Alcone 
  • Maskcara Beauty 
  • Pure Haven Essentials 
  • SeneGence


  • Agnes & Dora 
  • CAbi 
  • ZYIA Active

Kitchen Supplies, Food And Drink 

  • Boisset Collection 
  • Pampered Chef 
  • Sipology 
  • Tastefully Simple 
  • The Gourmet Cupboard 
  • Thrive Life 
  • Traveling Vineyard 

Healthy Natural Products 

  • L’BRI 
  • Norwex 
  • NYR Organic 
  • The Cocoa Exchange 

Crafts And Gifts

  • Alice’s Table 
  • Chalk Couture 
  • Chalky & Company 
  • Close to My Heart 
  • Creative Memories 
  • Heritage Makers 
  • Initials Inc 
  • La Bella Baskets & Gifts 
  • Stampin Up 
  • Tula Xii 

Kids and Education 

  • Discovery Toys 
  • SimplyFun

Concluding Thoughts

Overall, this Direct Sales Companies List is just a small fraction of the many business opportunities in this model. Depending on your passion and the products that are available, you can most likely find a company that suits you. 

Nevertheless, if Direct Sales do not fit the business model that you would like, you can check out affiliate marketing. Rest assured that there are no starter kits to purchase. Neither do you have to carry an inventory.  Albeit, you don’t have to pay a monthly fee or recruit people.

Important to realize that getting the right training is key for your success though. Clicking this link takes you to free training, my #1 recommendation

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  1. Thank you for pointing out this multi million dollar investment and still showing the risk of not making cash from it. Honestly the alternative you gave is a gold mine with little or no invested cash but guaranteed reward if you are ready to work.
    Affiliate marketing is not for lazy and quick money scheme seekers. And the platform you recommended bailed me out of poverty. But mark my words, you must be ready to work

    1. Hi Parameter,

      No doubt affiliate marketing is a great alternative to direct sales. It has so many advantages over direct sales. Despite the hard work, I’ll do it every time. 

  2. Thanks for this information – I had no idea a list like this existed! I have several friends that work from home and are employed by a few of the companies listed, and the revenue amounts were surprising to me (much higher) on some of them. Something to definitely consider and research if I decide to try out working from home.

    1. Hi Missy,

      It’s good to hear that your friends are doing well. I think this will encourage others to check out some of these companies. 

  3. Wow! This is a very detailed direct sales list. The one company that catches my eye is Herbalife. These people have been around forever. Some people say that they are a MLM scheme. How do you feel about that? I have wanted to get started with them for quite some time, but the MLM part scares me a little.

    I don’t have a large group of people I know, it would be mainly my clients in the gym. Since you are promoting, what is one of your top companies to get involved in direct sales? I would really appreciate your knowledge on how to get started.

    1. Hi Eric,

      Herbalife is one of the top companies to join. Seeing that the products have to do with health and wellness which is one of the top niches.

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