What is a Niche Marketing Website

Wondering What is a Niche Marketing Website? Read this

What is a Niche Marketing Website? In general, it focuses on a specific topic, product, or service for a particular audience. Basically, a Niche Marketing Website is part of a broad topic. For instance: Health. No-no, health is a very wide topic. It’s too big. So What is a Niche Marketing Website?


What you want to do is to narrow this topic down to something more specific. That is to say, you can take a sub-topic like weight loss from it and create a Niche Marketing Website. Specifically, your target audience is people who are seeking help for weight loss.

Ever had a problem finding the right niche idea for an online business? Indeed, finding the right product to promote and sell can be a challenge for many “who want to be entrepreneurs.” The main focus of this post is to help bring some clarification as to What is a Niche Marketing Website .

Typically, a popular example is Cell Phone Cases and Covers. Surely, this is very specific because you are only dealing with just this product. Yet, there are many sizes, styles, colors, and brands. With this one product, you can have a Niche Marketing Website. Of course, you are providing help for people who are seeking cell phone cases and covers for a particular phone.

Read these popular posts for even more niche ideas.

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Finding Help to Build a Niche Marketing Website

Throughout my research, I always want to find the ideal help to start a profitable website. Even though I usually hear so much about this niche idea, I never got the full understanding until I came across this training. Without hesitation, I delve right in. That’s how I started this website and this one too. Because of this online training, I can now share some of what I learned with you.

So would you like to start an online business? Are you unsure about your niche? CLICK HERE TO LEARN HOW TO START YOUR OWN ONLINE BUSINESS.


What is a Niche Marketing Website? It is not restricted to “Small”

Even though your topic is very specific, your website does not have to be small. To clarify, your niche does not have to be highly restricted to a few pages or posts. (highlight this) By far, it can extend way beyond that. No doubt, this is where many people get the wrong idea about a niche. For sure, I got the wrong impression when I tried to create my first niche website.

First of all, choosing a topic, a service or a product with a demand is key. Clearly, if people are not seeking a particular service or product, most likely they do not need it. Most important, is to offer something that people need, something to help them in some way.

Use Keyword Research to Help Choose Your Niche

How do you know that people need help? What are their problems? Apart from word of mouth, it takes research. Based on your findings, you can offer solutions to the problem. Thereby creating helpful content along with physical products to ease the situation.

To write your valuable content, a good keyword research tool is important. Matter of fact, you can even get your niche idea from this tool. The point is that you want to target what people are searching for. With the Jaaxy keyword research tool, you can get free searches to start off.

Once you have good keywords with great content you can rank better with Google. The key point is that you “hit the nail on the head,” so people can now find what you have to offer. Ideally, you can look at the possibility of writing a lot of great content, aiming for about 100 posts over time.

My top recommendation for keyword research is Jaaxy. Indeed, this tool is ideal to find both high and low-competition keywords.

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Best Niche Topics

By far, health, wealth, and relationships are 3 of the biggest potential areas to build your online business. No doubt, they are always around and they affect people’s lives every day. Once you identify the one that fits your interest or your passion, then you can go deep into that niche.

By the same token, you too can learn more about the niche that you choose. To meet people’s needs in the best way, you can buy books to read up on the niche. Likewise, subscribe to magazines and even do research through Pinterest. The key point is to get as much knowledge as possible so you can offer help to people. Most important is that you go deep into that niche.

Niche Marketing Examples

  • Exercises For Men
  • Exercises For Women
  • Aerobic Interval Training  
  • Strength Training
  • Body Building 
  • Yoga
  • Pilates
  • Alzheimer’s disease
  • Diabetes and metabolism 
  • Overweight/Obesity 
  • How to lose belly fat
  • Pregnancy/Child Birth
  • Attention Deficit Disorder (ADD)
  • Children’s Health 
  • Sexual Health 
  • Natural Health Remedies 

The Biggest Potential Niche 1

  • Health and Beauty

As human beings, we always want to improve our health in some shape or form. Needless to say, this topic has a high level of urgent needs, like people wanting solutions for their pain. Of course, people are always seeking products, some form of solution that can help them with that need.

Since health is so broad, there are hundreds of sub-niche ideas under this umbrella. For instance, the weight loss niche in itself is a big deal. Moreover, people also spend a lot of money on beauty. Surely, there is so much potential in the health niche.

Even if you are thinking of cooking, you can rest assured that this in itself is very powerful. Not to mention juicing or healthy shakes. Again, the key point is to go within to find your perfect niche.

The Biggest Potential Niche 2

  • Wealth/Money

No doubt, people always want to know how to make more money and how to get out of debt. Whether it is learning how to invest in stocks, real estate, or option trading, just to mention a few, people always want to know how to get more out of an investment.

Furthermore, they also want to know how to start a business online, like how to sell on Amazon. All these things exist within the wealth niche. Money is such a big part of our lives and in society on the whole. Evidently, everyone needs money to survive and live. Hence, people value it a lot.

Keep in mind that many people don’t have abundance and they are suffering. Again, this is another great area of urgency as people feel the pain and stress. For these reasons, they are willing to spend money to ease their pain, to get relief, and to find some solutions to their money problem.

Typically, for instance, people want to know how to find a job or the best career. Assuredly, there are several sub-niches existing in this broad topic. Certainly, there is always a market out there for anyone to build an online business.

The Biggest Potential Niche 3

  • Relationships/Dating

Biologically, this is something in all of us. In reality, people have the desire to meet others. Similarly, they want to look good to appeal to those they meet. Albeit, dating for example is huge. That is to say, many people want to find lasting companionship or a loving partner. So this is truly another great are to dig deep for the ideal niche.

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Make Your Website an Affiliate One

By the way, you can make your website an affiliate one. In this case, you don’t have to worry about having your own product. It’s all about promoting other people’s products and earning a commission when you get a sale.

Seeing the possibility, this is ideal for newbies who want to start an online business with little funds. Granted that you don’t have to deal with your own products, it is low cost to start. Over time, you can certainly have your own service or product.


Be Aware of the Downside

While building a website like this is appealing, there is also a downside. Notably, some companies may discontinue their affiliate services or products. As a result, this can put a dent in your commission earnings.

Right now on my website, I have a review post of a particular product. Without notice, I see that the product is no longer available. My first thought: This is a complete waste of time. Although this may be true, you really can’t let this downside get in your way. That is why the strategic use of keyword research is important.

Another point to note is having traffic to generate sales. Hence, thinking ahead on how to get traffic and monetize your site are key issues to deal with. Foremost are the search engines, so that is why valuable content is so important.

Concluding Thoughts

By and large, knowing What is a Niche Marketing Website is key to deciding what services or products you want to focus on. Overall, trying out 2 – 3 niches can help you to decide which one is more profitable. Since that can be a lot of work, it’s best not to start them all at once. Rather, you can create one website and work on it to the point where you are earning and feel good about it. Then you can move on to the next one.

Keep in mind that your passion may not be the most profitable. For this reason, it is best to try more than one niche to see which is best for you to make more money. Learn more about a niche market here. Hope you are happy with your experience at theworkathomebusiness.com. If you have any questions, concerns, or suggestions please let us know. Feel free to share this page or leave a comment.



Have your say about what you just read! Leave me a comment in the box below.

P.S. Some people have asked me how I make money with this site so I’ve written a page about this website for those of you who might be interested in finding out more, and perhaps even turn your own hobby into a business too.

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8 thoughts on “Wondering What is a Niche Marketing Website? Read this”

  1. Thanks for the ideas on how to pick a niche. This can be a topic that many agonize over, but you’ve helped lay out some good and very popular ones. Well done.

    I always tell people to ask their friends to tell them what they are always talking about. Whatever that is, that’s a good niche for them.

    Even though I’ve done this before, I still struggle with this when I want to start something new. So I appreciate what you’ve laid out here.

    Thanks again.


  2. Thank you for this post that gives insight into niche sites. I like the idea of trying more than one niche since your passion may not be in the most profitable of niches. I’ll definitely try the wealth niche after my site starts getting substantial income.

  3. Very pleasant looking site and very informative. I really enjoyed it as well as the integration of other posts into this one. Great job

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